Branding is how you express who you are and what you are about. Marketing is how you build awareness of your brand in the marketplace.
Whether you are trying to gain business or promote an event, your promotional graphics need to align with your brand guidelines so that it all hangs together and creates that positive, consistent experience you want people to have with your organization.
These graphic examples of marketing campaigns represent work Sherri completed for clients along with pitch packages that were created as part of a professional development opportunity.
